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Adblocking has become one of the biggest challenges for publishers who rely on advertising revenue to sustain their websites. With millions of users turning to adblockers to avoid intrusive or irrelevant ads, traditional display campaigns often fail to reach their full earning potential. This is where Anti-Adblock advertising networks step in, offering technology designed to bypass not only adblockers but also other anti-ad scripts that attempt to filter or suppress ads. By ensuring higher ad visibility, these networks help publishers recover lost impressions, increase click-through rates, and ultimately boost revenue. 

Unlike standard ad formats, Anti-Adblock solutions integrate seamlessly into websites, making them difficult for blocking software to detect and remove, while still providing advertisers with measurable results. For publishers, this technology represents not only a way to fight back against lost income but also an opportunity to maximize the value of their traffic, even in a digital landscape where adblocking and anti-ad technologies are becoming increasingly common.

Adsterra

Adsterra is a global advertising network offering many ad formats (pop-unders, banners, interstitials, In-page push ads, etc.). One of their features is an Anti-Adblock solution that allows publishers to convert traffic from users with ad blockers into ad views and thus recover revenue lost to adblockers. They warn that typically 20-30% of users may use adblockers, so using their anti-adblock script can make those impressions visible.

Their solution involves giving publishers custom domains and updated code that replace old ad tags; publishers must request the anti-adblock feature, then integrate Adsterra’s updated code into their site. The custom domain is used to make the ad serving (or code) less likely to be filtered by known ad-blocking list rules. Also, Adsterra offer a "content lock" option for users with adblockers: you can optionally lock content until adblocking is disabled, or allow users to bypass or close the lock. This content lock works with popups.

From the publisher’s perspective, the advantages include recovering impressions from ad-blocked users, increasing ad visibility, and boosting revenue, particularly if a sizeable share of traffic uses ad blockers. On the flip side, publishers must maintain updated code when custom domains expire, and ensure compliance with Adsterra’s policies.

Link: Sign up in Adsterra as a Publisher

PopAds

PopAds explicitly offers an Anti-Adblock AdCode among its code generator options for publishers, in addition to standard ad codes. The Anti-Adblock AdCode is engineered to bypass many common ad blockers, allowing pop-under ads to still display even when users have adblockers enabled. Publishers report that using this code can increase impressions (and hence revenue) by 20-30%, compared to versions without this anti-adblock feature.

One caveat: because ad blocker definitions and filter lists are updated frequently, publishers need to periodically re-generate or refresh the Anti-Adblock AdCode so that it uses the latest obfuscations or domain-mappings to stay ahead of blocking rules. PopAds warns that if the code isn’t updated, it might eventually be blocked by updated adblocker filters, reducing its effectiveness.

So for PopAds the anti-adblock offering is real, fairly mature, especially for pop-under formats, but its effectiveness depends on maintenance by the publisher and how aggressive / up-to-date ad-blocking tools are among their audience.

Link: Sign up in PopAds as a Publisher

Adcash

Adcash offers a clearly defined Anti-Adblock Solution aimed at helping publishers recover lost revenues from users who run ad blockers. The solution includes specific integration options for Pop-Under and Autotag ad zones: publishers can use scripts that are specially configured so that even when a user has an ad blocker active, those ad formats still render. They also support integration via WordPress and cPanel, making adoption easier for publishers who use those platforms.

In tests, using Adcash’s Anti-Adblock Solution has delivered revenue increases of about 35% on average while working with Pop-Under ad units. Thus, for publishers, Adcash provides concrete, ready-to-implement anti-adblock tools—scripts for specific ad zones, platform integrations, and an offering that is part of their standard publisher toolset.

Link: Sign up in Adcash as a Publisher

MGID

MGID is a native advertising network that has invested into anti-adblock / adblock-bypass technologies as part of its product offering. MGID detects when users are employing ad blockers and dynamically serves ads through "non-standard delivery paths and server-side rendering", which helps bypass many of the usual client-side filter rules. When standard ad placements are blocked, MGID’s system automatically substitutes those with native or sponsored formats that are less likely to be suppressed.

In addition, MGID offers publisher-opt-in prompts: for example, dialogues that ask users to whitelist the site or disable their blocker in order to access content. Native ads from MGID tend to be more resilient to adblockers because their creative is integrated into site content, often using the same or similar DOM and styling, making them harder to distinguish and block via rule filtering.

Link: Sign up in MGID as a Publisher

PlugRush

PlugRush has a clear "AdBlock Safe" system (or "AdBlock Safe Main Ad Code") which is intended to make its ad formats work even when an ad blocker is present. When you register a site with PlugRush, you are given a “Main Ad Code” that is a combination of PHP and JavaScript scripts developed in-house. This Main Ad Code is used across all their ad formats (pop-unders, banners, native ads, push notifications, etc.) and is meant to ensure that those formats “function properly and safe from AdBlock” on your site.

PlugRush also supplies "AdBlock safe adzone codes" for banner/native ad placements. These are ad zones whose code is specifically engineered (code placement, script loading domain, possibly obfuscation) to evade common blocking. If a publisher uploads the PHP file version of Main Ad Code to the root directory of their site, they get stronger anti-adblock-safe behavior. If that's not possible, there is a fallback: a version using just a script tag in the HEAD, which is less robust but better than nothing.

Thus, PlugRush gives publishers flexibility to implement anti-adblock solutions depending on technical access to site (can you upload files at root, can you edit HEAD, etc.). It’s a more integrated / "baked in" anti-adblock approach than simply offering an optional code snippet.

Link: Sign up in PlugRush as a Publisher

Monetag

Monetag offers fairly detailed documentation about its anti-adblock capabilities. They provide publishers with specific "Anti-Adblock codes" for certain formats such as Onclick (pop-under) and In-Page Push notifications. When creating "zones" (ad placements) in Monetag’s dashboard, publishers can tick a "Monetize visitors with AdBlocking software" option to enable these codes.

They offer integration options for WordPress (via an official plugin) or manual insertion of JS or PHP code. The PHP version is preferred when the hosting supports it because it provides more robust anti-adblock support, especially with respect to filter rules that might block certain domains. The JS version works broadly but may need maintenance (e.g. updating domains) if filters block certain URLs over time.

Monetag claims that enabling the anti-adblock option can bring up to ~25% additional revenue (i.e. recovering a quarter of what might otherwise be lost to ad blockers) for the relevant ad formats. They emphasize that their solution is non-invasive (i.e. not harming user experience significantly) and that publishers can control which ad categories are shown to users using adblockers.

Link: Sign up in Monetag as a Publisher

AdsKeeper

AdsKeeper specializes in native advertising solutions; its ad units are designed to match site content (look and feel) rather than being "obvious display" ads. Although AdsKeeper does not publicly advertise a formal "anti-adblock tag" or "bypass script" in its documentation as clearly as some other networks do, its native ad formats are often integrated in ways that make them more difficult for adblockers to suppress.

Because the native units blend with content, use dynamic or script-based loading, and often originate (or serve resource files) from domains less likely to be filtered, publishers report that many AdsKeeper native units get through ad blockers. Officially, AdsKeeper emphasizes performance native ads, cross-platform compatibility, and flexible ad unit insertion.

Link: Sign up in AdsKeeper as a Publisher

The Moneytizer

The Moneytizer also offers an anti-adblock script that publishers can enable from their dashboard. Their approach is somewhat different: rather than trying purely to bypass blockers, they combine detection with a user interaction. When the script is active, users who have an ad blocker enabled are shown a message or pop-up asking them to disable or whitelist the site (or change their settings). If the user declines or cannot, The Moneytizer will serve more user-friendly / non-intrusive ads to them. This is positioned as a "less adversarial" or more respectful approach toward the user experience.

Publishers can select the Moneytizer anti-adblock script (in their "Formats" panel), get a code to install on their site, and once installed the system begins working in a few days. Also, this code is compatible with the other ad formats provided by Moneytizer — meaning enabling anti-adblock does not usually require removing or changing the other ad placements; it's additive or optional.

Link: Sign up in The Moneytizer as a Publisher

See also